Harrogate
Conference Scene is a high quality brochure style restaurant,
bar and nightclub guide aimed at gaining business for advertisers
by targeting conference and exhibition visitors to the town's
International Centre.
Since launch in August
2002, the magazine (currently booking for its 5th edition) has
become a reliable piece of reference material for all associated
with the exhibition and conference trade in the town, and most
importantly has delivered thousands of additional customers to
advertisers. Currently the publication enjoys an advertiser retention
rate of over 90% which is sure testimony to the success enjoyed
by those business that have selected Harrogate Conference Scene
as their chosen method to reach the lucrative Conference delegate
market.
30,000 copies
of Harrogate Conference Scene are distributed over six months
during conferences and exhibitions, and advertisers also benefit
from exposure to over 6,000 delegates on the Conference Scene
website at no extra cost. The magazine has improved distribution
and is now delivered to delegates and visitors in the following
ways:
•
By hand distribution
The publication is distributed by hand to conference delegates
and exhibition visitors by a team of smart, prominently branded
promotions staff at key events.
•
Conference Organisers
The magazine is distributed
directly by many conference organisers to delegates, visitors,
exhibitors and contractors at their events.
•
Tourist Information Centre & Hotels
The magazine
has quickly become a favourite source of literature distributed
via the Tourist Information Centre in the town. Due to demand,
the magazine has also extended its distribution via the main hotels
in the town. The publication is now stocked at The Old Swan, The
Majestic, The Cedar Court, The Imperial, The Moat House, The Cairn,
The Travel Lodge and The Swallow St George Hotels.
•
Via Internet & e-mail
In order to generate
bookings and deliver information to delegates and visitors prior
to their arrival, a web site (www.conferencescene.co.uk) has been
developed that features every advertiser form the magazine at
no extra cost. This web site is the most comprehensive guide to
bars and restaurants in the town, and the address is used by conference
organisers and is sent to hundreds of delegates each month.
For all advertising
enquiries please get in touch with Paul Snape of Appeal Publishing
directly, contact details are below:
tel: 01423
56 99 99
e-mail: paul@conferencescene.com
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